Younique
Younique redefines skincare with a focus on inclusivity and individuality. Crafted for every skin type, Younique’s products offer a luxurious, personalized skincare experience that enhances natural beauty. Each product is formulated with premium ingredients, designed to nourish and rejuvenate, allowing users to feel confident in their own skin.
Our challenge was to create a brand identity that reflects Younique’s commitment to diversity and its focus on delivering high-end, effective skincare solutions for all. From the clean, modern packaging to the refined messaging, every element of the brand showcases Younique’s sophisticated yet approachable nature.
Scope of the Project
Brand Strategy
Logo & Identity Systems
Industry
Skincare
Creative Direction
The design embodies elegance and tranquility through soft, warm tones that complement the soothing nature of Younique’s formulas. With clean typography and streamlined packaging, we convey the brand’s dedication to premium skincare, while keeping the focus on effectiveness and results. Every element, from color to design, reinforces Younique’s promise: radiant, healthy skin for all, without compromise.
Our Vision
We aimed to create a brand that celebrates pure, individual beauty. Soft, neutral tones evoke serenity and luxury, while the minimalist design showcases Younique’s focus on high-performance ingredients. The visual identity reflects effortless beauty, ensuring each customer feels pampered, empowered, and radiant.
Younique's Alternative Collection
Signature Series
Daily essentials for hydration and balance, featuring gentle cleansers, moisturizers, and toners for all skin types.
Younique Luxe
A luxurious anti-aging line with hydrating, firming ingredients like hyaluronic acid and botanical extracts for a radiant glow.
Elite Collection
Targeted solutions for wrinkles and hyperpigmentation, using advanced ingredients like peptides and antioxidants for visible results.
The typography for Younique blends elegance and modernity. Playfair Display offers a sophisticated, classic touch with its high-contrast strokes, ideal for showcasing the brand’s luxurious side. Regular Semibold and Bold Extrabold provide a sleek, contemporary balance, ensuring clarity and boldness in key messaging. This combination reflects Younique’s commitment to timeless beauty while staying modern and relevant.
