Global Accounting: Creating a Professional Image That Attracts Leads
The Background
With over 30 years of trusted service and clients across five countries, Global Accounting had built something remarkable. We helped shape a brand that shows it.
The Challenge
The challenge was to create a brand identity that truly reflects their credibility and professionalism, build a stronger online presence, and help make their marketing efforts more effective in attracting new leads.
Scope of the Project
Brand Strategy
Logo & Identity Systems
Website Design
Photo courtesy of Global Accounting
How It Started
Our collaboration started when we offered to help build them a website. But after exploring their content and goals, we discovered something deeper: an opportunity to craft a brand that could truly carry their story forward.
We proposed presenting a full identity concept. And when they saw it, they knew it was time.
Our goal was simple: to help their brand show up as clearly and confidently as they already do in their work.
*Old Global Accounting Logo
We took time to understand their values, audience, and industry landscape, then shaped a brand strategy that would reflect their experience while positioning them for growth.
Problem Breakdown
Global Accounting had years of solid experience and a strong client base built through connections and word of mouth. But they lacked one important element: an online presence.
They wanted to expand their network by reaching more clients online. To do that, they needed to market their services and show potential clients why they could be trusted. Simply creating a website isn’t enough to attract leads or build credibility. Without a clear identity, even the best marketing efforts can fall flat.
Their brand didn’t fully reflect the trust and professionalism they had earned. It was time for their presence to match their performance.
Our Approach
We focused on creating a clear and professional brand identity for Global Accounting through Brand Strategy & Identity Design, which builds credibility and trust. Then, we brought that identity to life with Website Design, strengthening their online presence and making their brand visible to the right audience. Together, these efforts set the foundation for consistent and effective marketing, a professional and credible image, and ultimately, stronger lead generation.
Visual Identity
We reimagined the old logo and gave it a modern look while referencing the original composition. Featuring an oblong, orbit-like line paired with an upward-pointing “A,” the mark symbolizes growth and progress while subtly nodding to financial charts and their bookkeeping services. The clean, highly legible wordmark complements the logomark, and the overall visual identity uses colors, typography, and design elements to ensure consistency across all touchpoints, creating a professional and trustworthy brand image.
Website & Experience
We designed a clean, easy-to-navigate website built on Squarespace, so their team could manage it in-house. It clearly communicates who they are, what they offer, and how they serve.
Rollout & Activation
We supported the launch with branded social media templates, report layouts, banners, and internal assets. Their brand was now consistent across every touchpoint — digital and offline.
Before Rebrand
After Rebrand
"Their insights and creativity completely transformed our branding — from our logo to our entire marketing process — giving us a refreshed identity that truly conveys trust and credibility."
Brenda Castillon
CEO, Global Accounting
