Duyan Coffee
Duyan Coffee is crafted for adventurers and thrill-seekers who live for the outdoors. Its mission is to provide energy and vitality in every sip, fueling journeys and active lifestyles. Inspired by nature and driven by a passion for exploration, Duyan Coffee’s vision is to become the go-to energy source for those who push boundaries. The brand seeks to inspire individuals to go beyond limits, combining premium-quality coffee with an empowering message of adventure.
Scope of the Project
Brand Strategy
Logo & Identity Systems
Packaging Design
Industry
Energy Drinks
Specialty Coffee
The Duyan Coffee palette captures the essence of the outdoors. Cedar and Nutell mirror the richness of roasted coffee beans, while Fresco Gray and Dove Gray provide a neutral, earthy foundation. The bold Carmine and soft Blossom introduce contrast, adding vibrancy and energy, while Dusty Cream offers a smooth, balanced finish, symbolizing the blend of boldness and refinement in every cup.
The design features bold, natural colors inspired by the landscapes outdoor enthusiasts love, paired with sleek, minimalist typography that highlights the premium quality. The logo and packaging reflect the brand’s adventurous soul, with details that speak to the explorer within. Together, these elements establish Duyan Coffee as the perfect fuel for those who live for adventure.
We focused on creating a visual identity that highlights Duyan Coffee’s rugged yet refined character. The earthy tones and dynamic design elements evoke the feeling of exploration, while emphasizing the rich, bold flavors of the coffee. The brand exudes energy, making it the perfect companion for those who thrive on adventure.
