Brittany: Branding an Expanding Identity
The Background
Brittany’s 2022 brand served its purpose, but 2025 called for something different. She had decades of leadership in sports, business, and mentorship, yet her visual identity no longer reflected the clarity, courage, and creativity she was stepping into.
The Challenge
The challenge was to create a brand that could move fluidly across Brittany’s many strengths. Known for being versatile and multi-faceted, she needed an identity that felt bold and authentic
Scope of the Project
Brand Strategy
Logo & Identity Systems
The Beginning
We started by learning about Brittany’s story, her audience, and her vision for the future. Then, we created three moodboards to explore different directions. After talking them through together, we chose the one that felt right and moved forward. During our research, we noticed that most of her competitors were using the same orange color and similar styles. We wanted Brittany to stand out, so we chose red as her main color. It feels bold, brave, and full of life—just like her.
Visual Identity
Brittany wanted a “B” mark that could stand on its own but also work together with her full name. We explored many font and style options, experimenting with different shapes until we found the perfect fit. From there, we refined the curves and edges to make it feel welcoming yet confident. It’s simple enough to remember but unique enough to stand out anywhere.
Scalability
We made sure both marks look great at any size, whether big on a poster or small as a social media icon. We also designed the “B” to pair perfectly with “rittany,” creating a full wordmark that fits together naturally.
Colors
From the beginning, Brittany was clear. No beige, no pastels. She wanted colors that match her energy. We chose a bold red as her main color, with other vibrant shades that can work for all the different things she does.
The Result
From the very first presentation, Brittany loved what she saw. Her brand now moves with her as she grows and changes, showing her as someone who is versatile, bold, and true to herself.
