North
North is a premium brand specializing in performance cycling wear, crafted for those who lead with confidence and embrace adventure. Designed for the modern leader and explorer, North offers a seamless fusion of style, performance, and functionality. Each product is engineered to meet the rigorous demands of an active, fast-paced lifestyle—delivering sleek, high-quality designs without compromise.
Scope of the Project
Brand Strategy
Logo & Identity Systems
Industry
Athletic Apparel
We set out to create a brand that reflects the values of today’s modern man—bold, confident, and always on the move. The clean, minimalistic design paired with masculine color tones exudes power and sophistication, ensuring North is the go-to for men seeking products that match their fast-paced lifestyle.
The design features sharp, bold lines and strong contrasts to evoke a sense of power and resilience. Sleek typography and a masculine color palette create a visual identity that’s both refined and rugged, reflecting the high-performance nature of North. Every element speaks to the brand’s commitment to quality, from the materials to the craftsmanship, ensuring that North stands out as a premium choice for the modern, driven man.
The North color palette is designed to reflect the rugged, masculine essence of the brand. North Dark Blue and Moss Gray provide a solid, dependable foundation, evoking strength and reliability. Desert Sand and Rust Orange introduce warmth and adventure, embodying the active, on-the-go spirit of the North man. Deep Red Brown adds depth and richness, while Wine and Iron Gray bring in refined sophistication, perfect for apparel that balances boldness with a touch of elegance. The neutral tones like White offer contrast, ensuring the designs stand out with clarity and strength.
Our challenge was to capture the essence of North by crafting a brand identity that embodies strength, sophistication, and reliability. We aimed to appeal to driven, ambitious individuals—both men and women—who lead with confidence and excel in every aspect of life.
